Informed design is better design. Using user research techniques, we ensure each decision is evidence-driven, not just a best guess. By defining the problem, we’ll find your best solution.
Would you dive into muddy water? Neither would we. Before we recommend solutions we work to understand the problem.
We always approach design problems with the user in mind. UX methodologies allow us to build empathy and design rich solutions that best meet their needs.
When a solid strategy is in place everyone benefits. Rather than building a suboptimal product and then correcting it later the UX process gives us confidence that we’re doing it right from the start.
Every product is made with a unique group of people in mind. Knowing our target audience gives us the confidence that the design solution will support both the users’ needs and our clients’ business goals. At HYFN we take a User-Centered Design approach to ensure the user is considered at every stage of the process, utilizing the following UX activities:
Once a detailed understanding of the existing problem space is established, we are ready to design. In this phase we architect the overall user experience and convey our insight to teams with concise, easy-to-understand deliverables, including:
Life is filled with uncertainty—our designs don’t have to be. At HYFN we ensure our design solutions are on mark by offering an extensive suite of user research methodologies that test our designs with real product users, through the following:
|See Us In Action|
Smart thinking, compelling design, and a process that flourishes with your contributions.