What We Believe

Informed design is better design. Using user research techniques, we ensure each decision is evidence-driven, not just a best guess. By defining the problem, we’ll find your best solution.

Never Design Blind

Would you dive into muddy water? Neither would we. Before we recommend solutions we work to understand the problem.

We Advocate For The User

We always approach design problems with the user in mind. UX methodologies allow us to build empathy and design rich solutions that best meet their needs.

Set Up For Success

When a solid strategy is in place everyone benefits. Rather than building a suboptimal product and then correcting it later the UX process gives us confidence that we’re doing it right from the start.


Define Phase

Every product is made with a unique group of people in mind. Knowing our target audience gives us the confidence that the design solution will support both the users’ needs and our clients’ business goals. At HYFN we take a User-Centered Design approach to ensure the user is considered at every stage of the process, utilizing the following UX activities:

  • Interviews
  • Surveys
  • Participatory Design
  • Stakeholder Workshops
  • Diary Studies
  • Ethnographic Research
  • Social Data Mining
  • Competitive Analysis
  • Persona Development
  • User Journeys

Design Phase

Once a detailed understanding of the existing problem space is established, we are ready to design. In this phase we architect the overall user experience and convey our insight to teams with concise, easy-to-understand deliverables, including:

  • Information Architecture (IA)
  • Site Maps
  • User Flows
  • Sketching
  • Wireframing
  • Prototyping

Validation Phase

Life is filled with uncertainty—our designs don’t have to be. At HYFN we ensure our design solutions are on mark by offering an extensive suite of user research methodologies that test our designs with real product users, through the following:

  • In-lab Usability Testing
  • Remote Usability Testing
  • Card Sort Studies
  • Tree Jack Studies
  • Desirability Studies
  • A/B Testing (for designs)
  • First Impression Testing
  • First Click Testing
  • Benchmark Studies
See Us In Action

Let's Do Something Great

Smart thinking, compelling design, and a process that flourishes with your contributions.

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12777 West Jefferson Boulevard
Los Angeles, CA 90066

(310) 937-1400