Whitepaper By: Chris Graham

The Impact of Changing Engagement Rates

Understanding how users engage with social platforms over time is crucial to your ad campaign. This information enables us to better manage the scarce resource we’re bidding for and maximize our clients’ advertising budgets by taking advantage of market inefficiencies.

HYFN set out to understand how engagement rates, CTRs, and view rates have changed by time of day, day of the week, week over week, and month over month. Leveraging data from all of our advertisers, this intelligence enables us to better allocate our clients' budgets and drive up engagement and revenue.

Download Whitepaper

Download White Paper

* Error message goes here...

Let's Do Something Great

Smart thinking, compelling design, and a process that flourishes with your contributions.

Please rotate your device.

Please rotate
your device.

12777 West Jefferson Boulevard
Los Angeles, CA 90066

(310) 937-1400