Whitepaper By: Bryan Williams and Lauren Eline

Tis' the Season: The Influence of the Holiday Season on Your Social Media Metrics


Q4, and most especially the holiday shopping season, is make or break for many brands. Because of this, the advertising world--social advertising in particular--tends to see a corresponding increase in the number of advertisers and the size of their budgets. With this influx of brands and products, it can become difficult to evaluate metrics and anticipate the value of your spend.

To provide concrete guidance on how your company can succeed during this time, we delved into 11 months of data from 2015 and 2016.

Highlights from our findings include:

  • How the cost of impression-based metrics is affected by this influx of advertisers.
  • Which metrics remain unaffected by the holiday season surge.
  • Ways to anticipate the value of your ad dollars.
  • Metric-specific suggestions to structure holiday campaigns for maximum success.

Ready for a successful holiday season? Download our whitepaper today.

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