Blog

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Blog Post By: Bryan Williams

Be Smart: The Added Value of Third-Party Audiences


Third-Party audiences are a vital tool for narrowing down advertising ...

Jan 19, 2018

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Blog Post By: Bree Blackman

Back off, Bots: How Facebook Dynamic Creative Optimization Helps Humans


Some might not expect this, but as a design team that builds top ...

Aug 28, 2017

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Blog Post By: Allison Taylor

Turn Inspiration Into Action With Pinterest Autoplay Video


Advertisers can now dynamically tell their brand stories in new ways ...

August 8, 2017

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Blog Post By: Brad Goldberg

Snapchat: The New Frontier… Of Cost Efficiency?


The time to buy Snapchat is now, and I’m not talking about their stock ...

Ads, Strategy

August 3, 2017

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Blog Post By: Brad Goldberg

Snap Ads: The Best Of Television And Mobile Combined


Different from custom sponsored Geofilters and Lenses, Snap Ads give brands...

Ads, Strategy

March 17, 2017

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Blog Post By: Bryan Williams

Smart Social Ads Budgeting: Super Bowl Edition


At HYFN, our team of strategists and ad operations specialists...

Ads, Strategy

February 17, 2017

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Blog Post By: Scott Burton

Debugging Bias: Questioning The Ethics Of Digital


There was once an idyllic time for us nerds. It was a good gig we had...

Ads, Strategy

February 11, 2017

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Blog Post By: Chris Graham

A Tool That Reallocates Your Ad Budget For Cost Efficiency


A prominent E-Commerce client came to HYFN as a sophisticated but...

Ads, Strategy

January 4, 2017

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Blog Post By: Kate Hofstad

The Magnificent Facebook Canvas


The immersive full-screen Canvas empowers brands to express their...

Ads, Strategy

December 9, 2016

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Blog Post By: Holly Martin

Q&A: How to Max Out Your Health and Fitness Marketing Potential


Let’s face it, everyone can make up any reason not to workout.

Ads, Strategy

December 8, 2016

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Blog Post By: Brad Goldberg

Retail Advertising: Find That Golden Balance of Scale and Efficiency


With over 1.7 billion users on Facebook, and the relatively low...

Ads, Strategy

November 17, 2016

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Blog Post By: Laura Caccavo

How to Account Direct Like a Badass


In the history of the clichéd question “What do you want to be when you grow up?”, I’m willing to bet three vacation days that no child has ever responded:...

Ads, Strategy

October 21, 2016

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Whitepaper By: B. Williams and L. Eline

The Influence of the Holidays on Your Social Media Metrics


Q4, and most especially the holiday shopping season, is make or break...

Tech

October 12, 2016

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Blog Post By: Ashley Heron

Being Good When Digital is Hard and the Living’s Easy


Welcome. You’ve joined an exciting digital agency. Your ability to...

Tech

October 3, 2016

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Blog Post By: Harmony Streams

Notes From an Intern: A Sophomore Meets a Digital Agency


Remember that feeling growing up? The one when you step onto a new campus...

Strategy

September 16, 2016

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Blog Post By: Jonathan Miller

Brand Voice: When Changing a Word Doesn't Change a Thing


As media evolves further into an interactive endeavor and brands...

Strategy

September 8, 2016

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Blog Post By: Gerald Tang

Four Ways to be in Sales and Not Your Team's Nightmare


Roughly seven out of 10 workdays, I bring unsalted chicken and vegetables for lunch. I am never excited...

Ads, Strategy

August 31, 2016

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Blog Post By: Kevin Delmotte

What Instagram Stories Means for Your Brand


Last week, Instagram introduced “Stories.” This new feature is almost an exact replica of Snapchat Stories...

Ads, Strategy

August 10, 2016

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Blog Post By: Keith Mayoral

Are You Using the Wrong Mobile Deeplinks?


Suppose you receive a letter in the mail saying you’ve won an all expenses paid trip to...

Tech

July 12, 2016

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Whitepaper By: Chris Graham

The Impact of Changing Engagement Rates


HYFN set out to understand how engagement rates, CTRs and view rates have changed over time across...

Ads, Strategy

July 7, 2016

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Blog Post By: Chris Graham

Build A Brand, Not Just A Product


Imagine that the next ad you see is for Brown Sugar Water (BSW). BSW is advertised as exactly that...

Ads, Strategy

Jun 23, 2016

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Blog Post By: John Sulaitis

Has Gamification Gone Too Far?


Badges, points, leaderboards, levels, progress bars, check-ins, rewards — it’s hard to find a digital...

Ads, Strategy

Jun 7, 2016

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Blog Post By: Daniel Leavitt

Your Missing Instagram Widget


You may have noticed this summer that Instagram widgets have been replaced with empty space, question marks, or cryptic error messages.

Tech

Jun 2, 2016

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Smart thinking, compelling design, and a process that flourishes with your contributions.

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12777 West Jefferson Boulevard
Los Angeles, CA 90066

(310) 937-1400

workwithus@hyfn.com