The New Levi's Collection was set to launch as a bold clothing line uninhibited by conformity or boundaries. Its website, serving as a crucial channel with consumers, needed to match that theme.
Even a timeless brand needs the latest technology to get a point across sometimes. Levi's wanted to instill a sense of sophistication in an immersive Web experience centering on user interaction.
Built in HTML with exhilarating parallax animations, the Levi's site features a 360-degree view of a man on a bicycle that users can command. To accommodate the global reach of the fashion icon, a custom CMS was built to granularly control new instances (front and back end) for local markets.
Within two days of launch, HYFN's development team had deployed in 28 markets. The site is live today in more than 50 territories, including custom solutions to account for browser discrepancies such as the prevalence of Internet Explorer 6 in China.
- Levis Lookbook 2012
- Website, Content Management System