With the seismic shift in Web consumption to mobile devices, Google’s B2B initiative aimed to educate small business owners about the importance of optimizing for mobile -- and how to do it.
How to GoMo called for a multi-language scoring system to diagnose the mobile readiness of any website and provide feedback, as well as third-party technology integration for screen capture and PDF report generation. The large-scale build was to be deployed worldwide and needed to be customized in great detail.
A highly complex CMS built on Google App Engine allows the client granular control over the localized versions, including custom page creation, promotions and analytics. To date, How to GoMo has launched in 76 territories.
GoMo won the 2012 OMMA Award for Best Integrated B2B Online Campaign. The site experience has been accessed by hundreds of thousands of businesses worldwide, running reports on their Web properties and syncing them with Google-vetted resources to improve their mobile compatibility.
- Google How to GoMo
- Website, Content Management System